Read about La Bruja of the Cross Bronx Expressway

Thursday, December 1, 2016

Confessions of an Internet Pornographer gets a four star review on Goodreads !

My novel, Confessions of an Internet Pornographer, just received another four star review on Goodreads.com. 

Here it is: 

"I wondered if I would be able to admit to reading this on a public forum, but luckily it wasn't as riske' as I feared it might be and so I was a) able to finish reading it and b) able to admit reading it.
It was what I'd hoped for, the story of a guy desperate to drag himself and his family out of poverty with the pipe dream of creating a .com website.
There were some graphic scenes in it, but they are brushed over with a 'professional' eye. I read it as if it were based on a true story, in which made a far more fascinating read.
Now I know it's not, it takes a little sparkle away from it, I don't know if I would have enjoyed it as much had I twigged earlier on. Even so, I enjoyed the story, it gets marked down for occasional typos and the uncertainty factor, but the rest of the stars are for the story."



 What this reader does not realize, and I forgot to mention on Goodreads.com, is that Confessions of an Internet Pornographer is fiction inspired by a true story! Thank you for reading my novel and taking the time to write your review.

Luis Mario

Monday, March 28, 2016

What is your story really about?


     What is your YA, horror or sci-fi story really trying to say? What message about life are you trying to convey? My brother Carlos is also a writer, and it was  one of our discussions that led me today’s topic: What is your book really about?

     Jaws was a movie about a killer shark terrorizing a small sea side town, right? Or was it really about one man’s obsession and another’s sense of duty. Is Apocalypse Now a movie about Vietnam, or the cruelty and bravery of men?

     It made me wonder what my book was about. I think the first part of my book is about Jose’s desperation to get his family out of the Bronx and give them a better life. But after he becomes successful, it's about greed; he wanted a big house, now he wants a mansion! 


     So what is your book or short story about? Is it a story about a Civil War soldier enduring the hardships of battle - or is it about hatred, love, greed or patriotism? And remember to make the actions of your characters reflect the sin, heroism, or vice you are trying to display. 
     
     Put the stories message  in your working title, or on a sticky note on the computer screen, to remind what you are really writing about. Your characters and situations are all just symbols to illustrate your stories true meaning. Good luck! 

As for now, I return to writing into the wind.

Love,

Luis Mario




Thursday, December 31, 2015

Confessions of an Internet Pornographer - FREE on Amazon until January 1st.

A sexy, funny adventure from da Bronx to the Florida Keys!
 
 Get my book for FREE on Amazon.com through Jan 1st!
 
Happy New Year and Felice Año Nuevo!

Friday, January 30, 2015

What's good and bad about Amazon's Kindle Direct Publishing program: Part 2

I recently received this message in regards to an old post of mine entitled, What's good and bad about Amazon's Kindle Direct Publishing  program. A person named C.B. from Goodreads.com wrote:
           
     "Thank you for this review. I am looking to publish Wicked Soul Ascension soon and wasn't sure where to go. Knowing that I can't publish a digital copy elsewhere makes me concerned. I might look for other sights that allow me to use multiple sites. What sites, if any, do you use?
Cheers. .."


This was my response to C.B. I hope it helps any of you with the same question.

     "First of all let me apologize for not answering your question sooner. My wife has been sick; in fact she came home from the hospital just yesterday.

I recently ran into some trouble with Amazon which might help you decide where to publish your book. Amazon recently notified me that Confessions of an Internet Pornographer was being sold on Barnes and Noble’s website. They gave me 5 days to get it off the B&N site, or they would kick me off the KDP program. My title would still be sold for the Kindle, but out of the KDP program.

Unfortunately, I could not retrieve my password for B&N in time, and missed their deadline. Sure enough, my novel is no longer part of the KDP library. So they are not kidding when they say they want exclusivity.

I look at it as a win and a loss. The loss, I can’t give away the book on Amazon anymore, and my New Year’s Eve give-away went pretty well. The win, it’s now available to NOOK readers and a wider reading audience. I’ve decided NOT to stop selling the book with Barnes and Nobles at this time. I like having my book available to more people. Luckily if you get thrown out of the KDP program they will let you back in, if you stop selling your book anywhere else of course. So when I want to do another give-away, or a special promotion on Amazon, I will join the program again, just not in the near future. Bye the way, I do not sell my book, that I know of, on any other web site besides Amazon and B&N.

I hope I have answered your question. Good luck with Wicked Soul Ascension, it sounds epic. I be looking for it on the NY Times best seller list!"

Sincerely,
Luis

Monday, December 29, 2014

California artist: Ernesto Yerena Montejano.



Just learned about this great California artist:
Ernesto Yerena Montejano.








Don't forget, my book is FREE on Amazon 
New Year's Eve and day!
 

Sunday, December 28, 2014

FREE on Amazon

Get Confessions of an Internet Pornographer for FREE 

New Year's Eve and Day on Amazon!




Monday, September 15, 2014

Why you should read Doctor Sleep, by Stephen King



I have not read Stephen King in many years, although I loved him from Carrie to It. It was both an urge to read his writing again, and to find out what happened to the two people who survived the Overlook Hotel, that made me read this book.

The novel was fully satisfying. It answered almost all of the old questions I was hoping he would not ignore. He embraced the old story and weaved it nicely into a new century. Characters are classic King. It is a horror story wrapped in pure Americana - making the incredible seem familiar and thus possible.

I recommend no one read this book before reading The Shinning first, those who do will be rewarded. However the book does stand on it's own and provides a full story to new readers. And yes, Jack Torrance does make a guest appearance!


I now go back to writing into the wind, until next time!

Luis

Tuesday, August 26, 2014

Comadres and Compadres Writers Conference

Hello,

I know I have not written in a long time. I've had nothing new happen, and have no advice worth giving. Confessions of an Internet Pornographer is still out there looking for an audience. I've got great reviews on Amazon and Goodreads but marketing is a nightmare. But I will keep trying, like they say in Finding Nemo, "Just keep swimming. Just keep swimming." I'm working on my second novel, trying to finish a first draft before I start the night shift at work. 

I do however bring tidings of great joy for anyone with a finished book. Got this message from my writing Sensei Marcela Landres and I wanted to share it with any wandering writers passing bye. I will not attend. See you there in 2016 or die!
 


WHAT: Comadres and Compadres Writers Conference
 
The 3rd Annual Comadres and Compadres Writers Conference will provide Latino writers with access to published Latino authors as well as agents and editors who have a proven track record of publishing Latino books. We invite you to join us as a sponsor, advertiser, and/or attendee.

WHEN: Saturday, September 27, 2014

WHERE: Medgar Evers College, Brooklyn, NY

WHO: Esmeralda Santiago, author of the New York Times best-seller Conquistadora, will serve as keynote speaker. Panelists include: Meg Medina, author of Yaqui Delgado Wants to Kick Your Ass; Johanna Castillo, Vice President & Senior Editor, Atria/Simon & Schuster; and Jeff Ourvan, Literary Agent, Jennifer Lyons Literary Agency. 
 
For more details regarding the conference program, visit http://lascomadres.com/latinolit/latino-writers-conference/  

TESTIMONIALS:
“I am thrilled to tell you that as a result of my participation in the Comadres and Compadres Writers Conference, I have an agent, Diane Stockwell from Globo Libros Literary Management. She sold my book to Johanna Castillo at Atria Book, a division of Simon & Schuster. I’m so grateful for the conference and for everyone involved. It was worth every penny.”
—Maritere Rodriguez Bellas, author of the upcoming book, How to Raise Bilingual Kids: 101 Tips for Today’s Very Busy Immigrant Parent, https://www.facebook.com/maritererbellas  

“I’m a huge fan of this conference! I pitched my book project to two agents, one of whom later offered me representation and succeeded in getting me a book contract with Kyle Books, a small publisher based in London. I couldn’t have done it without the Comadres and Compadres Writers Conference. Overall, it was a really inspiring, action-packed day, and I would highly recommend it to any writer who wants to network and learn more about the craft.”
—Lesley Tellez, author of the upcoming book, Eat Mexico, http://www.lesleytellez.com/  

FOR MORE INFO: http://lascomadres.com/latinolit/latino-writers-conference/. Early bird discount deadline is 9/1/14.

Kind thoughts,
Marcela Landres
Author, How Editors Think: The Real Reason They Rejected You
http://www.marcelalandres.com/  
 
 
 If you go to the conference, good luck! I hope all your dreams come true. 

Luis Mario
 
 

Saturday, December 28, 2013

Why you should go to the next Writer's Digest Writers Conference

     The reason a writer with a good novel should go to a Writer's Digest Writers Conference is for the opportunity to meet with publishing professionals. Their input, advice and even their facial expressions as you explain your book are invaluable, even if you do not find an agent. After having self-published a book alongside 2, 999,999 other writers I've learned the importance of god advice and networking.  
 
How a writing conference works:
     The 2011 WD conference took place in the Sheridan Hotel in New York City. In one large room packed with writers from all over the country, and from every genre. Most of the morning was spent listening to people in the industry talk about the state of book publishing. Most of the presentations were about self publishing, which my wife thought was a very ominous sign. We spent the morning listening to advice about marketing, promotion and how to build a writers platform. Everyone listened politely, but we all knew why we were all there - to meet a book agent.
 
     After lunch we gathered in a large room filled with anxiety and about two dozens little desks. Each desk had two chairs, in one sat a literary agent eager to discover the next James Patterson, the other one was wanna-be authors. Lines formed quickly, so take my advice, do your research. All the agents who will be attending are listed in the WD web site so know who you want to see before you get to the conference. Focus on the ones who are looking for your type of novel. You will probably only have enough time to visit the ones you picked out - time moves fast.  
 
     Prepare your elevator pitch. What is that? Well, imagine if you were in an elevator and suddenly Steven Spielberg gets on. He strikes up a conversation as he pushes the 20th floor button. "Oh, you're a writer?" he asks. "Tell me about your book." You have a minute to tell a great director the plot, setting, characters, inspiration etc.of  your book before he  disappears forever. You must be able to convey everything about your book, and you, in one quick elevator ride that can change your life. Don't take the elevator pitch lightly, write it down, practice it. Have it memorized and fine tuned.  Your pitch will also be valuable for marketing purposes later on and may even be your  advertising. We were only given 2 minutes to pitch our novel to each agent and then it was time to move on to the next. During your speech some of them will smile, some ask questions, others just stare at you, be prepared for that. You will get in line again until everyone has heard your pitch.  
 
This was my elevator pitch: "Confessions of an Internet Pornographer is a book about a cab driver who builds an erotic web site, in a desperate attempt to make a better life for his family. With no idea what he is doing. Jose, his wife and his in-laws build an erotic web site dedicated to the secret fantasies of it's members."
 
     You really don't need to carry a bunch of manuscripts. This may sound obvious in our digital world, but just in case one of you was wondering - agents meet dozens of writers and can't carry 50 pounds of paper home. If they are interested in your book, you can send them the material via    e-mail or submit the material as per their specifications later. If you must bring a sample of the work, bring the first couple of chapters.
 
     Now, as you all might know I do not have an agent, and although my book's concept and plot received favorable attention at the 2011 WD conference it was subsequently turned turned down. In the end I had to self publish my book and after having done so I now know why I was turned down. My book was too risky to publish. It was a self publishing venture from chapter one, I just didn't know it. It's okay, because it is exactly the book I wanted to write. It may not be making me money or famous, but some day, when I am a successful world renown author. I will look back and read it with great love and pride.

     Yet despite my failure to secure a literary agent on my first go-around, I still believe that anyone with a finished book must go to a writers conference that offers a chance to pitch your book to a literary agent. I have every intention of going to another conference when the book I'm currently working on is finished. This years WD conference was in L.A. which is the setting of the book I'm currently putting together - a missed opportunity.
  
     Come 2015 I'll be traveling wherever for another chance to pitch. Why? Because it is the best way for us to stand out above the crowd. The agents might not remember your name, but they might remember your story. Maybe they will remember your enthusiasm, your personality, your passion, your voice. There is nothing like a face to face encounter.

     You should also go because it is fun to be surrounded by others who love to write and share similar dreams. You should have seen the look of desperate hope we all wore that day. Lastly, it is a chance to take a cool trip. In New York my wife and I took tour buses, saw a Broadway show and ate anything that wasn't moving.
  
Good luck to all! For now I  will continue writing into the wind.
 
Luis Mario
 
 
P.S.
 
WD is not paying me for this post, neither is anyone associated with anything anywhere. 

Wednesday, July 3, 2013

Confessions of an Internet Pornographer is FREE July 4th!

My book is back on Amazon's Kindle Direct Library Program. 
I will be FREE to all Kindle owners tomorrow July 4th at Amazon.com.  

Monday, April 29, 2013

What's good and bad about Amazon's Kindle Direct Publishing program..

I recently ended my novels enrollment in Amazon's KDP program; it was in their lending library from January through March of 2013. Maybe my experience will help some of you decide if it would be worth your while to join.

I ran my first giveaway on one weekend in January, my second was a two day promotion starting on St. Patricks Day, and the third was a one day giveaway at the end of March.

The book was borrowed by 267 people: 163 in the US, 94 in the UK, 6 in GER, and 2 times in Canada.

What I have concluded is that the KDP program is a very effective tool to get your book into reader's hands, but it should be used as part of a larger marketing and promotional plan. Let me explain.

Whats good about the KDP program:

     If sales of your book are slow to lackluster, for whatever reason, giveaways are a fantastic way of putting your book into reader's hands. Your book is suddenly available to people all over the world. Ten years ago, it would have cost you thousands to advertise in a single U.S. magazine. My book has been downloaded, borrowed or purchased, over three hundred times in the U.K. alone. And it feels just as incredible as you think it does when someone in Europe likes your book. 

     Amazon's KDP program is also cost effective. It costs me $20.00, per copy, to ship three paperback novels to the winners of my Goodreads.com giveaway. I had to order the books from Createspace and then ship them to three different cities. Not cheap, worth every penny, but not cheap. I have yet to give the paperback away overseas because of the shipping costs. 

What's bad about Amazon's KDP program:

     Amazon KDP customers do not win or buy books, they borrow them. It does not bind them in any way to review it and it does not mean you will be getting ANY reviews, or likes on Facebook. But that can be said of any giveaway. I just thought it was worth noting. I gave the book away in 2012 on Goodreads, 201 people requested it, 3 women won a copy, one of them gave me a review (a four star review on Goodreads). 267 people borrowed my book on Amazon.com during my last KDP enrollment, and none have reviewed it.

     Keeping the book in the program can kill your bottom line. You will miss out on the money you could have made from those people who actually are willing to pay to read your story. The Amazon KDP program is a great way to get the book out there, but if sales are good, you may want to reconsider. Not only will Amazon not be paying you for the units borrowed,  you can't sell your e-book anywhere else. You cannot sell, or give away your book on any other digital device during your membership. You are under an exclusive contract to distribute your book digitally only through Amazon. That's okay for three to six months, but as the months pass you may want to receive compensation for your hard work. I stress this point because I am not a big believer in giving your work away for free, or for 0.99 cents for that matter, I'll tell you why some other time. I dream of becoming a working author one day, able to pay all of my bills from my writing, so giveaways are just one of the tools I think a writer should use to distribute their book. 
There are more good reasons to enroll your book in Amazon's program than not, but don't forget to try some of the other venues available for book promotion.
 
Well, I hope this post helps some of you. Until we meet again I will continue writing into the wind.  

Luis Mario

Sunday, April 7, 2013

My review of Eddie Huang's new book, Fresh Off the Boat.

    
     Just finnished reading a really funny book I'd like to recommend to all of you. It was written by a Chef named Eddie Huang, and is entitled Fresh Off the Boat. The book is a very funny, well written book about a loving and dysfunctional Chinese family trying to find their way in America.  Anyone who grew up in a third world home, and stepped out into first world America every morning, will appreciate this book - be they Chinese, Latino, Irish or Pakistani. His childhood is filled with love, confusion, sadness, irony and a lot of humor. This book clearly and lovingly conveys the struggles and hard earned successes of growing up in the states. It does a wonderful job at staying light and humorous with funny stories about his family. His Dad is hard working but mean. His mother is caring and strong but clueless. I loved the Chinese dialogue, and non-Chinese readers will appreciate his translations. The scenes with his parents are hilarious. Eddie and his family are both fascinated and appalled by America, especially the food. His descriptions of Asian and American food are delightful and it is obvious that food is a friend and refuge. Chief Huang’s love of the smells, textures and symbolism of food have even influenced his writing. He is also very adept at diving deeply and letting you see feel the pain and loneliness that permeated almost every day of his life, but he does not submerged for too long and laughs are frequent.

     The novel adroitly tells the story of the family’s immigration to Orlando Florida in the mid 1980’s. And while it may seem like a family’s story on the surface, it is really about a confused little boy who grows into a pissed off young man trying to survive in multiple worlds. I grew up in Bronx, New York. In our black and tan neighborhoods there were so many of us we were safe - we belonged - but that was not true for Asians. The book clearly relays the bigotry and prejudice Asians have endured in America, and it made me look at the immigrant experience through different eyes.
     Huang’s voice is casual and rough but capable of passionate and tight prose reminiscent of Junot Diaz, the Dominican-American writer. From their casual regional English to their mutual understanding of the hilarious irony of real life. Unfortunately, like Mr. Diaz, Mr. Huang uses street slang a little too often. Sometimes the vernacular language is unfamiliar and confusing. I would be happily reading and be jerked to a sudden stop by an awkward phrase. Luckily it did not happen often. I really enjoyed this book and highly recommend it, and I will certainly be checking out this authors next book.

Sunday, March 17, 2013

Writing Inspiration

I read this while traveling the Internet. I hope it inspires.
 


"I first began writing short essays in my journals as well as poetry. My first publications were in small literary magazines and campus publications. I have since gone on to publish 18 full length books in my lifetime, and my poetry, stories and articles have appeared in hundreds of magazines. My work has been translated into six languages. But I have written perhaps 3,000 poems over the past thirty years, over 500 articles and stories, and 36 full length manuscripts. So only about 15% of my writing has been published. That means that 85% of the work I sent out came back with rejection slips (or I received a notice of rejection by email). My conversations with other widely published writers suggest that 10%-15% of submitted work being published is about average. So, it is important to believe in yourself as a writer; to feel that you have something to say and to have the faith that sooner or later if you persist, an audience for your work will be found. In the meantime, you keep sharpening your skills, keep reading, and keep open to a wide range of interests.

And of course, keep writing. What I have found is that only a small part of the time do I feel inspired, or fired up with a genuine desire to communicate something. Many days I just show up at my desk and work away at a project with each word being drawn out with the same pain and difficultly as a reluctant tooth at the dentist’s office. However, even on those dull days I am learning discipline; I am practicing my craft, and I will be ready with the words and the style when the inspiration comes as it always does sooner or later. I should also note that for most of my writing career I also worked as a teacher. So that meant correcting papers long into the night. Most of my “real” writing took place on weekends, Christmas vacation, spring break, and in the early morning.

The best advice I ever had from a fellow writer was from the poet, William Stafford, and I will share that now. When I told him that sometimes I found it difficult to make time to write, that I was locked in by the demands of family and work, he said, “Get up when the house is quiet, before the day actually begins and do your work then. Most places you can still be free if you wake up before other people.”

So, in the early morning hours of each school day I would get up early, do a short meditation and then sketch out a few paragraphs in my journal, or a draft or a poem, or an idea for a story. This was my real freedom from the daily work or teaching and the other demands of the day as a parent. And, day by day, year by year, those pages added up to books. Now I have the time to work on my writing full time, thanks to William Stafford. “Most places you can still be free if you wake up before other people. “ How true, in so many ways.
Michael Hogan
Guadalajara, Jalisco, Mexico

 

Sunday, January 27, 2013

Gave my book away to 206 people.

Just gave away my novel for free on Amazon. I am participating in their Kindle Direct Program. I agreed to make digital copies of my book exclusively available to certain Kindle customers, and they allow me to give my book away 5 days in the next three months.

My first give away was a success. 203 people downloaded it. I am hoping they all enjoy it and maybe even leave me a good review. It's been  months since anyone has written a review. I'll be giving it away free again, February and March.

I also had a Goodreads giveaway. I offered 3 paperback copies of my novel to only U.S readers. 200 people requested it. 3 people won copies It was wonderful practicing my signature, signing my books, and shipping them. I hope I get to sign thousands more someday. When I get some money I'll do a European and Asian give away - the shipping costs are ridiculous. I think my book will do well in England. 56 people from the UK downloaded it digitally, and 2 from Canada.

So, the people at Absolutewrite.com were right. Book give aways on Amazon and Goodreads are excellent ways of building buzz for your book and getting your novels into reader's hands.

Until we meet again, I will continue to write into the wind.

Luis Mario 

Sunday, December 9, 2012

I threw a party and no one came

The time is 9:49 p.m. on Sunday December 9,2012. Today I hosted my very first authors Q&A on Goodreads.com, and no one came. Oh sure, one person signed up to attend. I invited 5 people. That's almost all of the friends I have and I left posts on Facebook. Not one person asked a single question.

Makes me wonder, if not one person cares to hear the story of a fucking guy who made an XXX online sex show with his own cousin, my book is destined to fail. My protagonist is a fucking Internet pornographer for Pete's sake, and still no body cares. My poor beloved novel is doomed.

I love writing. I really do. I love connecting scenes, building characters. I even love studying grammar, and sitting on my couch late at night, drunk, and painting pictures with words. But I hate writing because it has brought me unprecedented despair, sadness and feelings of failure. Nothing else in my life has done that to me.

I was hoping to talk to someone today about my novel, anyone. No one wanted to talk to me. Maybe  it's not a lack of interest on the part of readers, maybe my ads suck, or maybe it's my cover. Maybe I should just face facts and realize the whole idea for my novel sucks. No one wants to hear the story of a Latino who doesn't cheat on his wife, or sell drugs, is not a vampire, a secret agent or a psycho. He is just a guy who is willing to go to Hell for his family. Maybe I need to face facts and move on.

I love writing and I will continue to do it. As a matter of fact i am starting to consider my next novel. But I am writing at this point because I CAN'T stop. But I now write with a pessimism that was not there before I published my book, and a certain degree of sadness. 

Wednesday, October 31, 2012

What I've concluded about paid advertising

     This is a follow-up to my last post in which I shared the paid advertising results for my novel, Confessions of an Internet Pornographer. Not only did I blog about it, I was proud of my results so I shared them on absolutewrite.com

     Unfortunately, all the writers at absolutewrite were un-impressed with my results. Not one felt as if the $400 I had spent were worth the sales, and they were right if you look at the situation in pure dollars and cents. But I’ve come to look at it a different way. First of all, I welcomed the chance to spend the money to spread the word about my book. Did I pay a lot for a little? Not if that little meant earning 2 good reviews on Goodreads.com, and reaching hundreds of voracious readers. The book got  a 4 out of 5 star review from a guy in Bangladesh and a 3 star review from a Russian reader (and everyone knows that a 3 star book review from a Russian is like getting a 4 star in America ;). I'm also on 19 “to-read” lists. What I hate more than spending money on advertising is having my book in limbo and no one knowing it exists!

     The $200 I used to advertise on Facebook was also well spent. I racked-up 91 "likes" and I now have a better idea of my demographic. It allowed me to shape good ads, as evidenced by eventually good click through rates. If I decide to advertise again I know my ads will work. That alone was worth $200.

     What I have concluded? I want to try some of the other things the writers at absolutewrite.com  recommended before deciding if paid advertising is better than other forms of book promotion. Remember, they did not see ANY benefit to paying for advertising.

Here are their  recommendations:
1. Send out review copies to bloggers and book reviewers, and offer E-Arcs for e-book readers. 
2. Create a Web site, but I don't spend a lot of money. See what other writers have done. 
3. Join Goodreads.com and Library Thing and offer giveaways.
4. Don't pay for ads, online or in print. Word of mouth and written recommendations from friends and trusted reviewers are the keys.  
    What's my next move? A book give-away on Goodreads, and to learn about Library Thing. I’ll post my results later. I’ve also lowered my book price. I still think my novel is worth as much as a cup of coffee or a large bag of chips so it will not be .99. I only make $1 per e-book or paperback anyway, so I don’t charge from greed. The novel IS worth something. It has value. And I refuse to give it away for free!!! But that’s another post.

Until next time I will continue writing into the wind.

Luis

Sunday, October 7, 2012

Why Goodreads.com is better than Facebook for book promotion

     I am writing this in the hopes that it helps anyone who has limited funds and is trying to figure out how best to use their resources to promote their book. I want to share my experiences advertising my novel on Facebook and Goodreads.com. First of all, if you do not want to read any further, Goodreads.com was the best promotional tool of the two, read-on to learn why.

     The key is what webmasters call "targeted traffic," which is really just a modern version of what sales people have always referred to as "shoppers vs. buyers." Think of shoppers as people walking through a mall casually looking at store displays and shelves. They'll see something that interests them, pick it up, stare at it and then put it back and keep going to the next store. Buyers are people with money in hand eager to buy exactly what you are selling. A guy wants a new shirt, guy sees shirt, guy tries on shirt - it fit! - guy buys shirt. Done. Targeted traffic refers to buying advertising that will reach buyers, not shoppers.

     I began advertising my book on Facebook in January. I ran four ads, and constantly tweaked them in order to improve my click-though-rate. A pretty good indicator of how your ads are doing. It was my only method of promotion at the time. My ads generated constant "likes" for my Facebook page, but they did not generate any sales. Discouraged I learned about Goodreads on absolutewrite.com and spent $100 to run a campaign using the very same ads I perfected on Facebook (after all they were proven traffic generators.) Here are my stats for Goodreads vs. Facebook.

Facebook stats from January 2012.
Spent $200.00
Impressions 1,262,341
total Clicks 446
CTR 0.035% (click though rate)
CPC$0.45 (Cents per click)
My Goodreads stats from July 2012  (same ads, same targeted audience)
total credit purchased $200.00     
total impressions 691,399
total clicks 682
ctr for all time 0.1%
cpc for all time $0.50


     As you can see, I was much more successful advertising on Goodreads than on Facebook. I spent almost equal amounts of money, over a shorter period of time, less people looked at my ads, and yet I still received more clicks and my sales were better with Goodreads. Why? I believe the answer is targeted traffic. With Goodereads I reached book buyers, not shoppers. Your FB ad might be read by 1 billion people, but more READERS with cash in hand are on Goodreads.

     Another thing I like about Goodreads is that ability to track your book, to a certain degree. On Facebook you'll see your ads reach, your click-through-rate, and the number of clicks your novel got, but that's it. Sales will tell you if your ads are really doing anything.  But Goodreads gives you an author dashboard that gives you everything Facebook does, and more.

It looks like this:
number of works: 1
added by unique users: 19
fans: 0
ratings: 3 ratings (4.00 avg)
text reviews: 1 
to-read: 1 person
currently-reading: 2 people
     That kind of information is not only super informative, it's exhilarating and may be the shot in the arm you need during those dark times, when you wonder if your book is getting any attention. I hope this helps anyone trying to promote their book on a limited budget. Good luck.

Until next time I will continue writing into the wind.


Luis Mario  


Wednesday, August 8, 2012

I've found the urge to write again

     I wrote yesterday. Not so amazing news? It is for me. Since I've published my book I have not written a word. Oh, I've written ads and a dozen other forms of advertising, but I have not written anything I would consider literary. The biggest reason is that I've been so busy learning how to "build a platform," and about marketing and advertising. I've had little time for anything else. After spending years in a little corner writing page after page I am now expected to sell my book to all of the many friends I did not make because I was too busy writing! Publishing my book has been mind melting. That's what sucks about self publishing, maybe trade publishing too, you spend so much time on the business of publishing there's no time left for writing.

     I've just started to get the urge to write again. Oh sure, my subconscious has never stopped sending me new ideas, voices, and images. They still come and try desperately to leave a story behind, but I do not let them. I have been pushing away new ideas for months. Creativity is distracting, and right now, my life is about telling the world about my book. I've even been thinking about taking a break from writing for a few years and going back to school. I'm getting older, the jobs getting harder, and higher education might be a better plan for changing my life than writing another book.

     So what did my literary work produce? A very interesting short story, and that's all I want it to it to be. The only kind of relationship I want with my writing right now is something fun, non-committal, sexy. No novels and long relationships. However, I must admit it felt wonderful to feel the images and voices rush into my mind and not push them away. I felt the joy of  discovering new places and people again. I will finnish my little story, but I'm in no rush. I want to savor the process of writing it like I would a great meal, slowly. I still have new ads to create, stats to check and promotional giveaways to think about - everything a self-publisher has to do to survive. However, from now on I will make time to write. I've been so busy trying to save my book from literary oblivion I had forgotten that warm comfortable feeling that comes over me when I put words on paper. 

     Bye the way, I've gotten 91 "likes" on Facebook, Thank you! My goal is 100 and I'm posting like a madman to try to get there. Sales are depressing right now, but that's okay, they'll pick up. I know my readers are out there somewhere, I just have to keep searching for them.

 Until next time, I continue writing into the wind.

Lucho

   


Saturday, June 23, 2012

Reviews are in for my novel Confessions of an Internet Pornographer

     I'm glad to report that reviews for my novel have been great. I hope it is beginning to find an audience. I've reached over  50,000 people on Facebook and it's only cost me $150. In 1998, it would gave cost twice that much to place a small box ad in a magazine. It's easy to create and manage ads on Facebook, although their server is slow and frustrating at times. Being "liked" is also free advertising and every time you send out an ad their friends see it. Facebook ads are what will keep my book alive for now. Who knows? Here are 3 of my reviews:

Confessions is your great read,
 December 28, 2011 By  EK Amazon Verified Purchase
The title of the book might make you think this is a totally raunchy affair, but it is actually a warm, funny story about the lengths and depths a husband and father will go to make a better life for his family. In this case, it's a Latin man starting a XXX website with his Jewish in-laws. As humorous as that situation sounds on its own, turns out, it's not all fun and games. The moral and ethical struggles that come from the choices Jose (the main character) makes help ground the story. There are moments when I laughed out loud, and moments that are really touching, and, yes, some that are a bit risqué. All together, it works as a highly enjoyable book, even more impressive that it's from a first-time novelist. This book has a lot of heart and soul which is what stands out about it most for me. It's definitely worth a read!


The Truth, June 3, 2012 By  Floridian palmita. Amazon Verified Purchase. 
"This is a Must Read Book! The Author brings me to places I've never seen, as a Floridian we do not have Bodegas or really have to take a cab or walk anywhere. Luis Mario lets you see the city for what it truly is, he let's you feel his struggles on the outside and within himself. He let's you savor the tastes of the foods in little neighborhoods that people may remember as kids. He describes the sights and sounds of the borough in the most elegant ways as if you are standing right next to him. Today people are going through their own struggles and I can relate to his struggles, family and religious beliefs." 

Exploits of cab driver following his dream of becoming wealthy. Amazon Verified Purchase
"One can easily identify with any character living in the Bronx who wants a better life for his family--that desire is universal. Jose's life as a cab driver was both a colourful and depressing one. He appeared a credible character. This story is based on a true one and that came across as obvious in many respects. It was felt however, that the setting--Jose spending three hours in a confessional booth seeking absolution for selling sex having done it all for money--was probably not the most appropriate setting for the telling of this story because it took much, much longer to read the materials than what one has to assume was orally delivered to the priest in that supposed three-hour time-frame. The narrative is a faily long one and so that setting was somewhat incredible. I think perhaps even "Cinco Horas Con Mario", a five hour talk with a dead person, must have been a shorter novel than this one said to be narrated within three hours. The author's writing style in Confessions was witty, entertaining and quite vivid making this an engrossing read. Whether the author intended to present the church/religion as hypocritical is not known but this comes across regardless--the MC believeing he's sinned, confessing but asserting he would do it all again if he had to, and Father Monahan appeasing him by saying he could still get into heaven by letting Jesus into his heart and donating lots of his ill-gotten gains to charity--ten percent. Of course, he must engage in performing Hail Mary's and Acts of Contrition, so many that he would probably end up an old man when he's finished them all. Redeemed, and at peace with himself for having confessed, he leaves the confessional. This novel, while it does make one laugh in many segments, tells a tragic-absurd provocative tale that begs a serious study of man's motives for his actions, good and bad, and the place religion assumes in his life."

Not too shabby? I hope future reviews will be so good. For now, I'll continue writing into the wind. 

Luis Mario
    



Friday, May 4, 2012

My experience publishing with Amazon and Createspace

Hello everyone!

     I know it's been since February since I've posted anything, but I've been busting my ass working on my book Confessions of an Internet Pornographer. It is finally out in paperback. I've priced it as low as possible, $9.99 on Amazon.com. I've had a good experianc working with Amazon which is the topic of this post.

     First of all, Amazon does not publish the book, the website you will be doing business with is named Createspace. As a matter of fact, when you are finished and pricing you book, you will get a bigger royalty for copies purchased at Createspace, than at Amazon.com. I guess as an incentive to send shoppers to them. However, once you publish at Createspace your book will be listed on Amazon in a couple of days, without you doing a thing.  

     The program is easy to use. I've spent the better part of the last two months formatting the book. I had to chose margins, cover color, everything. Luckily, I could make changes regularly, and they've added a way to view the proof of your book online. You can also order hard copies at cost. When you are finished the program editor will show you where problems exists on a page. They provide a lot of help. Best of all it's FREE to place your book on what will soon be the worlds biggest book publisher.

     Another great thing about Amazon is that you are an instant International author. The minute you publish your book it's available in the US, England, Germany, Italy, and Spain. I was looking at my stats the other day, and sure enough, I made a Kindle sale in England and Germany. I've actually sold over a 100 copies of my Kindle book in the UK. Thank you great Britain! Amazon lets you set the U.S. price, and it will do the currency conversion for you. I am definitely recommending Createspace. My experience with Amazon, both when publishing my novel as a Kindle book and a paperback, have been smooth.

    Until next time, I will continue writing into the wind.

Luis Mario